Meet our founding board members

primos founding board memebers

Back row: Jose Torres, Eli Gonzalez, Diana Herrera, Dr. Michelle Neely, Jesus Serrato. Front row: Clara Torres, Alicia Serrato, Sergio Gonzales

We have to take care of our community.

Sometimes you just need that extra push.

We are putting family into practice. 

We know the tools for success and should pass them on to the next generation.

How your life would be different if someone had given you a hand?

Mentors are an extension of family.

-Primos Dallas Founding Board Members, 2018

'20/'21 Board Members

Alicia Serrato

Alicia Serrato

Founder and President
Profession: Educator with DISD
Passion: Equity in education

First Job: I made cold calls to ask for donations in the back of a thrift store.  I made $5.85 an hour and my first check was $95.  I felt like such a baller!

If you could share a meal with any 2 individuals, living or dead, who would they be?

  • My father and my grandfather.  My dad passed away when I was 17 and I’d love nothing more than to eat and catch up with him!  My grandfather had the best stories and the biggest heart.  I’d love hear his voice again!

What's your favorite holiday?


  • Oh my goodness Christmas!!!  The lights, trees, songs, and the feel of Christmas remind me of when I was a little girl.
Diana Herrera

Diana Herrera

Vice President
Profession: Advertising  
Passion: Travel & Innovation

First Job: I worked at a fruteria in the Westmoreland Bazaar. I prepared the food, worked the register, and did clean up. My knife skills are pretty on point thanks to this job.

What did you want to be when you were a kid?

  • Marine Biologist. I wanted to live at the beach and hangout with sea animals all day.

What is your favorite childhood memory?


  • Going on adventures/getting into trouble with my cousins in Mexico. My mom would take us every summer since we didn't have any relatives in the U.S. She wanted to ensure we were close to our family even though we were far away.
José Torres

José Torres

Profession: Real Estate Finance 
Passion: Learning & Teaching

First Job: I was a bookseller at B. Dalton Bookstore at Town East Mall. 

If you could live anywhere, where would it be?

  • London.  The city is incredible.  I encourage anyone and everyone who has a chance to travel to visit this amazing city!

If you could go back in time, what year would you travel to?


  • 2001.  I would tell myself to apply to many colleges and dream big.  I only applied to UT-Austin and UT-Dallas, and while I have no regrets of attending UT-Dallas (Go COMETS!), I still wonder if I could have gone to a larger college.
Jesus Serrato

Jesus Serrato

Profession: Montessori Teacher  

Passion: Family and sneakers

First Job: In 7th grade I got my first job cleaning a bakery with my childhood friend. I didn't love cleaning the bakery, but I took pride in my job and showed up every weekend. 

What would you do if you won the lottery?

  • I would pay off debt and continue teaching part-time. I love my job so millions of dollars wouldn't make me retire. Teaching part-time would allow me to spend more time with my family. I'd also love to travel the world so my children can experience different cultures.  

What is your favorite childhood memory?


  • Visiting my grandmother every evening when I lived in Mexico. I would go home after school, eat, do homework, and then go spend time with my Ma Cris (Cristina).
Daniela Ramirez

Daniela Ramirez

Marketing Chair
Profession: Analyst & Planner
Passion: Learning, writing & traveling

First Job: Old Navy. I was a part-time sales associate for over three years and worked everything from restocking merchandise to the cash register.

Are you an introvert or an extrovert

  • I am an introvert. However, I don’t think I am too far at the end of the spectrum as I really enjoy spending time with friends and meeting new people. But if it is up to me, I prefer that groups stay small if it’s just for fun.

What is your favorite childhood memory?

  • Joining my grandfather on his outings to the fields where he kept cattle when I lived in Zacatecas, Mexico. Other cousins would come along and there would be plenty of time for exploring, climbing, and games.
Edith Rodriguez

Edith Rodriguez

Project Management Chair
Profession: Legal Assistant  
Passion: Playing chess, community service, local politics

First Job: My first job was as a cashier at La Madeleine. I worked part-time during my junior year in high school. 

Who is your hero?

  • My hero is my mother.  She has gone through a lot of struggles in life and has overcome them. She immigrated to the US to give me and my siblings a better life.  She is my definition of hard-working and courage. 

If you could share a meal with any two individuals, living or dead, who would they be?

  • I would like to have a meal with Dolores Huerta and learn from her about organizing and protesting for Civil Rights. And Amal Clooney to learn about her experience as an International Law & Human Rights attorney.  
Lilly Gomez

Lilly Gomez

Fundraising Chair
Profession: Accountant
Passion: Cooking! Food brings people together

First Job: Working alongside my mom cleaning houses. She had her own cleaning service and I learned about responsibility, hard work, and business management.

If you could share a meal with any two individuals, living or dead, who would they be?

  • One of my favorite celebrities is Chrissy Teigen. I find her very funny & love her way of living so having her over for dinner would be very interesting. I would also love to go back in time to share a meal with John F Kennedy to hear his insights on lawmaking and moral decisions.

What’s your favorite holiday?

  • Christmas hands down! I enjoy watching the Hallmark channel throughout the year, so I get excited once December comes around. I love wearing Xmas sweaters, arts & crafts, and being around friends and family. Plus, it’s the season for giving, which creates the best feeling in the world.

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